Brand Slogan

 It refers to the brand’s meaning expressed via a concise and highly suggestive phrase.
The brand slogan is typically marked side by side with Hi Seoul wordmark.

Boiler Plate

A simple unit of writing used for defining a brand, it can be reused over and over whenever brand definition is required.

"Hi Seoul Brand is a name jointly used by the excellent companies officially approved by the Seoul Metropolitan Government."

Elevator Pitch

An extremely concise presentation of a brand, it is a condensed brand story to tell when there is not enough
time for a full explanation. Elevator Pitch is focused on special, differentiated features.

"Hi Seoul Brand is approved by the Seoul Metropolitan Government to the business that
delivers superior product and customer satisfaction with an aim to be a leading player
in the global markets. Products with Hi Seoul Brand are always reliable. You can trust Hi Seoul."

Brand story tells us about what a brand is, where the brand started and where it heads for.



Recently brands that created trends began to appear in our daily lives. The brands brought such trend via consumers’ eyes and ears and the valuable experiences from their use, arousing empathy from other consumers. Seoul has many companies who can provide excellent technological services and products, who have been unable to establish a well-known and easily recognized brand name for themselves. The Hi Seoul Brand has been launched with a dream of establishing such an influential brand by supporting the companies, to help them be more competitive in creating new markets and customers for themselves.

The launch of Hi Seoul Brand took place as part of the Seoul’s effort to apply the image of Seoul as a beautiful, friendly city of the 21st century city to the products with excellent quality. The brand aims to help companies gain customer satisfaction by adding creativeness and the spirit of challenge to the goods of daily use. The Seoul Metropolitan Government will continue to promote Hi Seoul Brand so that it can grow to be one of Korea’s major brands and contribute with companies to bringing vitality to the national economy.

Seoul has continued to grow as a city concerned for the welfare of its citizens, and will continue to spend its resources to create a warm, comfortable and exciting living environment for its citizens. The Hi Seoul Brand Project is an important part of its movement towards the goal. Conceived from the vision of the "The excellent company brand that creates high value to find new markets and customers", the Hi Seoul Brand will do its best to provide products that satisfy consumers, contributing to the effort of citizens seeking a life full of hope and happiness.